Visual identity for the Italian Red Cross Foundation (‘Fondazione Croce Rosse’) which was developing before Covid-19 was caused and didn't evolve due to the extraordinary work of the CRI dealing with a pandemic crisis. The challenge of the project was to respect and keep the very iconic visual language of CRI, based on and highlighted with the red cross, however, to develop in parallel a new modern identity of the foundation, which can communicate its new activity and services.

The new image resolution is eager to attract the attention of potential partners, link the two parts of the organization, and engage with younger audiences and investors. The identity stays clear and institutional, yet with a contemporary flexible approach.